About us
The story behind TALLx
TALLx was founded in 2026 out of years of frustration. The frustration of trousers that are always too short, don't fit right, and simply aren't made for a tall woman's body. Of a fashion industry that has overlooked tall women for years.
The idea to do something about this had been on founder Iris Stroeve's mind for years, but it always remained just an idea. Until early 2026. She decided to share her frustration on TikTok and posted her first video about the problem. That video quickly reached a large audience, and within a short time, Iris was reaching millions of people every month. But more importantly: thousands of tall girls identified with her story. Then she knew for sure: she was absolutely not the only one. A solution had to be found.
TALLx is for girls from 1.75 to 1.90+ meters tall. For girls who know what it's like to stand in a fitting room and think: this just wasn't made for me. That changes now.
We design clothing where your body is the starting point. Our trousers are available in both length and waist sizes, so you can choose the fit that truly suits your body. No more trousers that are too short or waistbands with gaps. Simply clothing that is designed with the body of a tall woman in mind.
In terms of style, we believe in the best of both worlds. Timeless basics that you want to wear time and time again, combined with artistic and striking items that are just a little bit different. Because clothing shouldn't just fit well, it should also show who you are.
The name TALLx actually says exactly what we stand for
TALL
TALL stands for the tall girls we make our clothes for. Designed with the feminine, tall body as a starting point. Not just in length, but also in waist size, so the fit matches your body.
"Talks"
TALLx is pronounced as “talks.” Because TALLx is more than just a brand. It is about conversations, recognition, and connection. About a community where tall girls find each other, share experiences, and can be proud of who they are together.
x
The x stands for a kiss. A symbol of love, positivity, and pride. With its clothing, TALLx hopes to contribute to that positive energy and the feeling of pride in who you are.
From idea to TALLx
The start
Before there was a brand, there was primarily an idea. I started with TikToks to find out if other tall girls had the same struggles finding clothes that actually fit well. The first video went viral immediately with over 1 million views. That was the proof that I wasn't the only one.
Creating a brand
With that confirmation, the real research could begin. How do you build a fashion brand? Which factory fits the quality and vision I have in mind? At the same time, TALLx took more and more shape: from the name and brand identity to what we want to stand for as a brand; from quality basics to bold designs that you hardly ever see in tall fashion. That is exactly what we want to address with TALLx.
Making the first pair of trousers
After many design choices and field research into existing jeans, the real work began. There was endless measuring, comparing, and looking at what did and didn't work. Eventually, the first sample was made: a mid-waist, wide-leg jean with a light blue wash and a flattering fit. It was adjusted and improved again and again, until the sample was exactly as I had envisioned it.
Building a community
Meanwhile, the community grew rapidly. Views increased and more and more girls shared their experiences. We now reach millions of people every month. All those reactions and feedback help us to continue building TALLx together.
The first eye-catcher
At TALLx, we want to offer more than just basics. We also want to provide eye-catching trousers for festivals, parties, or simply because you want to dress differently from the rest. That is still missing in tall fashion. I had a design in mind and started developing, testing, adjusting, and trying it again. Eventually, we arrived at the second pair of trousers from TALLx: The Angel Jeans.
The first 100
After months of development, the moment had arrived: the first bulk production came in. 100 custom-designed jeans, made exactly to our own specs. A huge milestone and, to be honest, also quite exciting. Because from this moment on, it was no longer just an idea or a sample, but a real collection.
The first shoot
For the campaign shoot, we didn't just want to showcase the jeans, but above all convey the feeling of TALLx and what we stand for. That is why we took a professional approach to the shoot in Amsterdam, using an editorial style that truly suits TALLx.
TALLx is live!
And now here we are: TALLx is live! What once started as an idea has grown into a real brand that I work on with so much pleasure every day. And this is just the beginning! I still have so many ideas for TALLx and hope that we can continue building together for a long time to come.